I don’t see what the big deal is, seems like clever marketing to me. Complaining about the excavating company, Dick’s Diggers, slogan will get you right into the fail of the week!

Um…yeah…it's you Fail of the Week!

Outrage over Dick's Diggers sign at Mosman Woolworths site https://t.co/cjUtIA2L6y via @MailOnline

— Jeremy (Jam) Jacobs (@_JeremyJacobs) September 3, 2022